Managing Director & CEO, Care Horizons Ltd
Empowering Clients to Become the Best Version of Themselves
Vierka Hiscock is the Managing Director & CEO of Care Horizons Ltd, a domiciliary care provider based in the UK. She is a passionate and visionary leader with over fifteen years of experience in patient social care and business administration. She holds a Level 5 Diploma in Management and Leadership in Health and Social Care and is currently pursuing a CMI Level 7 Diploma. As a certified coach/mentor, Vierka believes that with the right support, everyone can reach their full potential and become successful.
Vierka’s Leadership Journey
Vierka was born and raised in Slovakia. “As a child, I loved reading, and I was always eager to learn new things. My dream was to become an ethnographer, but due to antiquated times when I was growing up and the way women were perceived, I pursued a degree in Accountancy and Economics and a degree in Management for export and import” explains Vierka.
Later in her professional life, she would often come to challenge the status quo. “It was important for me as a headstrong individual to have the chance to put forward my views to people, which was seldom attempted by Slovakian women, who were a rarity in leadership positions” shares Vierka. Vierka came to England in 2005, and switched her career and gained numerous recognised qualifications in social care and dementia. This led her to study more psychology, coaching, and mentoring, which is where she got an opportunity to seek deep insights into human psychology, which had always fascinated her in life.
Putting on New Wings
Care Horizons: The Key Provider of Bespoke Care & Mentoring
Headquartered in Yate, England, Care Horizons aims to provide a holistic service to its client group within their home, based upon each individual’s wishes, rights, competence, and health reasons. These services aim to develop each individual to their fullest potential while maintaining the dignity and equality of all its customers. Moreover, Vierka and her team recognize that people are their most valued resource. So, they uphold the principles of teamwork through open communication, clear objectives, and flexibility and continually strive to improve the quality and standard of service offered to their clients.
“Our vision is to tear down the stigma of mental health and disabilities and turn them into superhuman power,” reveals Vierka.
Embracing Innovation & Balancing Technology Cost with ROI
At Care Horizons, Vierka and her team are always looking for new ways to embrace innovation, as they recognize how much it can positively benefit clients and staff members to improve lives altogether.
Before investing in any new technology, the team of Care Horizons conducts thorough research and looks for feedback. “It is a fine line, as I believe that progress should not be reflected by cutting cost on the correct technology, but it has to be worth the investment on the other side too,” says Vierka.
Motivating Employees in the Workplace
As a transformative leader, Vierka believes in leading by example. “Instead of focusing on their performance alone, I see to it that the organization also invests in developing their skills and character,” shares Vierka. This is compounded by the fact that employees are more naturally and intrinsically motivated when they consistently improve and become better versions of themselves.
Likewise, Vierka considers being truthful and honest with team members vital, especially when mistakes happen, as nobody is perfect. What’s important is to learn from the mistakes and not repeat them again. Making time for staff members and letting them feel appreciated is also very important, as she wants everyone to feel supported.
Tackling Challenges Head On
According to Vierka, the biggest challenge in the care services sector is the need for more awareness, understanding, and recognition of the importance of social care, which is very interlinked with health, but sadly forgotten occasionally. She further explains, “The challenge is the lack of, and cuts to funding, which we try to compensate for by offering different benefits, work environment, and further training.”
Celebrating Career Milestones
In 2018 Care Horizons participated in the Parliamentary Review into social care and in 2020 they received the Healthcare Service of the Year award at the Bristol Prestige Awards. For Vierka, getting featured as a Women Leader in the Official Platinum Jubilee Pageant commemorative album in 2022 and celebrating the Queen’s birthday in Claridge’s are the best achievements and milestones in her role as a business leader. In 2023, Vierka was invited to contribute to ‘King Charles III: The Leadership and Vision of a Modern Monarch’, a book created to mark the HM King Charles III’s birthday and which includes the work Care Horizons does and how Vierka has positively changed the business since she took over.
Personal Role Model
When asked about her personal role model, who helped her become the leader she is today, Vierka answers, “My dad has been my biggest role model in life. He led by example, having held several positions in management and leadership throughout his career.” He showed Vierka that success is achievable and motivated and inspired her to dream bigger and achieve more.
A Day in the Life of a Leader
Vierka is a leader who is so passionate about her work that it doesn’t feel like work. She begins her day with planned tasks and an optimistic mindset to get them done. There are, however, times when urgent matters need her attention. Instead of getting anxious, Vierka seeks the support of her manager, Joe, who is there to lend her ear, offer advice, and take over a few tasks herself.
In addition, Vierka is surrounded by a very supportive network of people whom she considers important and is grateful to have in her life. Finally, and most importantly, Shadow and Petal, her two dogs, are her biggest stress busters. Playing, going for walks, and spending time with them drains out Vierka’s stress, brings calm, and rejuvenates and energizes her for the next day.
Vierka and her team are currently canvasing Care Horizons’ market growth strategy and streamlining their processes before expanding the company’s footprint in other markets.
Vierka loved spending time with her grandmother, who showed her that age is only a number. She also had personal experiences with her beloved late father, whom she cared for and supported in his old age. To honor their legacy, Vierka is exploring avenues for opening a Social Hub in Slovakia, which would focus on offering some essential day-to-day life skills to clients to make them as independent as possible in a safe environment. “I was horrified how people have been treated when elderly and would like to show my own country what care and passion looks like,” concludes Vierka.
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